Pop Culture

Sampa The Great Releases Music Video for ‘Time’s Up’

Sampa The Great, a Zambian-born, Botswana-raised and now Melbourne-based artist, has released a music video for her song Time’s Up from the 2019 album, The Return. The song was released to shed a light on the struggles that young African people and to make sure African youth can access culturally safe, appropriate and responsive mental health care.

Talking about the song Sampa stated “Time’s up is a track that was made to reflect a conversation between two young African artists working in the Australian music industry… an industry that has often been careless in protecting the wellbeing of Black Artists. The labour put on marginalised people to have to address systemic racism every day means more trauma and pressure on our mental health and emotional state.”

“I’m partnering with Pola Psychology a Naarm (Melbourne) based therapy practice to make sure African youth/musicians can access culturally appropriate mental health care in their own community, by their own community. At a time like this, it’s important to let my friends and the wider African community know that this support exists and our health matters.”

Donations to Sampa The Great x Pola Psychology: African Youth Mental Health.

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