Pop Culture

Watch Taylor Swift’s Self-Directed Video for ‘Cardigan’ From Her New Album ‘Folklore’

Taylor Swift has unveiled a self-directed, self-written video for her new song ‘Cardigan’, from her surprise new album folklore. Filmed during quarantine in compliance with social distancing measures, the fairytale-inspired video sees the pop singer wandering around a fantastical world with her piano, before she returns home and wraps herself in a cardigan. Watch it below.

Speaking about the video, Swift wrote: “A million thank you’s to my brilliant, bad ass video team – cinematographer Rodrigo Prieto, producer Jil Hardin, executive producer Rebecca Skinner, AD Joe ‘Oz’ Osbourne, editor Chancler Haynes, special effects wizards David Lebensfeld & Grant Miller, and set designer Ethan Tobman.” Prieto, the cinemotagrapher who worked on the video, is known for his work with filmmakers such as Martin Scosese and and Alejandro González Iñárritu.

Swift also said that the entire shoot was overseen by a medical inspector, and thanked “on-set medics, COVID-19 compliance personnel and the crew for operating under the strictest guidelines including wearing PPE, practicing through sanitisation and respecting social distancing during the video shoot.”

“I even did my own hair, makeup, and styling,” she added.

folklore was announced yesterday (July 23) and includes 16 tracks, many of which were produced and co-written alongside Aaron Dessner of the National, with additional orchestration from his brother Bryce Dessner, and contributions from Justin Vernon of Bon Iver and previous collaborator Jack Antonoff.

“Before this year I probably would’ve overthought when to release this music at the ‘perfect’ time, but the times we’re living in keep reminding me that nothing is guaranteed,” she said in a statement. “My gut is telling me that if you make something you love, you should just put it out into the world. That’s the side of uncertainty I can get on board with.”

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