Movies

‘Unhinged’ Sees Increased Business On Saturday For $4M Opening As Exhibition Turns Lights Back On

Refresh for updates: Solstice Studios braved the continuing pandemic and assisted the major exhibition circuits to reopen this weekend with their Russell Crowe road rage action movie Unhinged this weekend in the U.S. in what was a $1.4M Friday including some Thursday previews at 1,823 theaters. The projected weekend is expected to be $4.2M, and the movie has already clocked $1M from its first week in Canada. By the end of this weekend the running cume for the Derrick Borte action thriller will stand at $5.2M and Solstice is seeing a complete running total by this coming Thursday at $8M.

While Cineplex Odeon has their full circuit up and operating this weekend in Canada, the following states’ hard-top cinemas remain closed in the U.S.: New York, California, New Jersey, Maryland, Washington, Oregon, North Carolina and Arizona. AMC has about 20% of its 661-multiplex count in the U.S. open right now, Regal has 37% of its 539 cinemas reopened with Cinemark counting 70% of its 525 locations having lights on.

Solstice Studios boss Mark Gill told Deadline this morning, that he’s “relived. Nobody had any certainty that people would go back to the movies at all, and the results we’re seeing here aren’t dissimilar to what we’ve seen in Europe, Canada in Australia. It’s slow and steady.”

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