The highly-anticipated trailer for 2022’s Scream is finally here, bringing with it a slew of imagery and plot tidbits to pore over until the film’s January 14, 2022 theatrical release. The precise type of information that’s guaranteed to raise more questions and send the fandom into overdrive to solve the mysteries.
Scream is this time directed by Matt Bettinelli-Olpin & Tyler Gillett and *Executive Produced by Chad Villella of the filmmaking group Radio Silence (Ready or Not, V/H/S, Southbound) from a screenplay by James Vanderbilt (Murder Mystery, Zodiac, The Amazing Spider-Man) and Guy Busick (Ready or Not, Castle Rock).
Bloody Disgusting chatted with Radio Silence to get insight on the trailer’s dark tone, how much the trailer holds back, and making Ghostface as scary as possible.
When asked if it’s safe to assume that the trailer includes important plot details as well as significant misdirection, Bettinelli-Olpin answers, “That is a very safe assumption. This was a hard trailer for [marketing] to put together, and I think one of the things we’re happy with is that anything that you might think is a spoiler in this, there’s a good chance you’re wrong. There are misdirects within the movie. There are misdirects within the trailer. For us, that’s just the fun of the whole thing to make this a big whodunnit. Spoilers suck, but the fun as fans is to talk about who might be the killer. Then to go through it forensically to try and find out and see if you can win the game, basically.”
“I can say that every corner of this movie, during the making of it, we have been very aware how to service fans, where the misdirects are happening, and the path that we want to lead people down. Obviously, without spoiling the movie, we can certainly say that the trailer is definitely doing that dance,” Gillet adds, “Part of what we love about the Scream movies, and what we love about the Scream fandom is just how deep people watch these movies. We think some of the fun of this experience is this forensic watching of things and trying to figure out who the killer is. It’s all a part of what’s so unique and so special about this franchise to us. As deep, deep fans of the original four, we took pains to populate the world of this movie, and certainly the materials with as many fun nods and Easter eggs and misdirects as possible.”
That means that we can expect Radio Silence to use the fandom’s knowledge about the movies against them, too. Gillet explains, “I’ll add to that, one of the things we love about the original four and, of course, the script that Jamie and Guy wrote, is that there’s a level of meta sophistication to what these movies are. They’re so aware of what you, as an audience member, are probably aware of going into the experience, so it’s the job of the story to flip those expectations upside-down as many times as possible. And it’s begun. Now that these materials are out in the world, that process has started, and it’s been so exciting to see people’s reactions.”
What the trailer makes clear, without misdirection, is the return of Ghostface as a terrifying villain. Bettinelli-Olpin confirms, “That’s a hundred percent the goal. That was our goal with Ghostface here. Let’s make Ghostface as scary as we possibly can because it’s one of the things that we love so much about the original. Even though it can be goofy sometimes, or close to being goofy, we were focused on how you balance that so that it’s true to Ghostface but also as scary as possible.“
Villella teases that fans haven’t seen anything yet: “This is the tip of a very, very large iceberg. A very, very deceptive iceberg. The marketing campaign is just kicking off, and we’re very excited for all the materials that will flow out over the next three months leading up to release. This is just the first taste. It shows you the heart of the movie without showing you too much of what happens. That’s exactly what we’re going for; we want people to lean in, but we don’t want the movie to be ruined. We want them to enjoy every minute of it and discover what’s going on and who’s who in the theater.”
Radio Silence teases that audiences haven’t seen anything yet and encourages the discussion. Dissecting the images, trailers, and marketing materials is all part of the process of a Scream movie. The filmmakers are even entertained by the reactions so far. And why wouldn’t they be?
As Gillet put it, “Hey, we know the killer is, so let’s go!”
*Scream was produced by William Sherak, p.g.a. James Vanderbilt, p.g.a. Paul Neinstein, p.g.a.. Executive producers are Kevin Williamson, Chad Villella, Gary Barber, Peter Oillataguerre, Ron Lynch, Cathy Konrad, and Marianne Maddalena. Based on characters created by Kevin Williamson.