Emma’s career began by writing jingles for commercials and children’s television networks. By age 13, she was performing her songs at the Bitter End, on Bleeker Street, the oldest rock and roll club in New York City. In college, she met Jackson Foote in a writing class, and the two began writing songs together. In 2015, they signed to Universal Music Publishing Group through a joint venture with SRP as Loote. Their remix of Shawn Mendes’ song “Mercy” was released on November 4, 2016. They co-wrote and produced “No Promises” by Cheat Codes and Demi Lovato, released in March 2017. Since then there has been no slowing down for one of pop’s biggest acts. The group first caught my attention with there smash hit single ‘Out Of My Head’.
Emma grew up fascinated by two seemingly contrasting styles of music: glam-rock and show tunes. She notes in Euphoriazine.com, “My favorite things to do were to listen to Broadway soundtracks, but I also loved listening to Kiss. So when you think about it a little more in-depth, it makes a lot of sense. Queen and Kiss and that glam rock stuff, even David Bowie… I loved that aspect of Rock, and I also loved the theatricality of it all.”
Often subject to Emma’s requests to play the same albums over and over again in their car everyday, Emma’s parents were very aware their daughter had a love for music. One day, her father’s job in advertising presented a seemingly perfect opportunity: “My dad was working on this commercial for FurReal Friends… I was thirteen maybe fourteen, but he was basically like ‘Hey if you write this and they like it, they might have you record it.’ And so, they just needed a random song for their campaign… and I wrote this little song.” What Emma presented, ended up being bought by Hasbro, and featured in future commercials. This sparked a realization for Emma that she could pursue a future in songwriting.
Now along with a hugely successful career being a part of Loote, Emma makes her return to her solo roots with the brand new single ‘Hot’, which was released June 9. She took to Instagram to announce the new single;
With millions of Spotify plays, high profile collaborations with artists like David Guetta and Leah Haywood, and co-writes on chart-topping releases such as Cheat Codes’ “No Promises,” they’re everywhere in today’s pop scene, and it’s so easy to see why both Emma Løv and Loote are my favourite artists in Pop music. Listen to the extraordinary sounds of Emma Løv below.
Connect with Emma and Loote below