James Wan has created a handful of fan favorite villains in the past 20 years, with characters such as Jigsaw and Annabelle becoming modern day horror icons. And then there’s Valak, a demonic nun that was first introduced in The Conjuring 2. Played by Bonnie Aarons, the character proved to be so memorable that she quickly got her own spinoff movie back in 2018.
The Nun ended up becoming the most financially successful installment in the entire Conjuring Universe, and here we are in 2023 with a brand new sequel now playing in theaters.
But this time around, Valak isn’t staying up on the big screen…
Horror movies and viral marketing campaigns go hand-in-hand, and Warner Bros. has teamed up with Triple Play for a digital campaign they’re calling “#ISawANun“.
Picture this: surveillance videos that capture heart-pounding jump scares and eerie sightings of a mysterious ‘Nun’ from different corners of the globe.
“Through social platforms such as Twitter, Instagram, Reddit, and Facebook, we’re taking our audience on an unforgettable journey as we unveil these chilling videos. It’s all about showcasing nuns mysteriously appearing in the most unexpected places,” the team explains.
They continue, “Our aim is to offer a taste of the unexplained, the supernatural, and the downright creepy. The goal of this is to invite our audiences into the world of Valak and get a feel for the scare that’s in store for them when they watch this film.”
In other words, scary nuns are the new scary clowns. You’ll find various #ISawANun videos on Tiktok – including here and here – which show the nuns popping up on security cameras, doorbell cams, and even dashboard cams. You never know where they might show up next…
In The Nun II, now playing in theaters, “1956 – France. A priest is murdered. An evil is spreading. The sequel to the worldwide smash hit THE NUN follows SISTER IRENE as she once again comes face to face with the demonic force VALAK – THE DEMON NUN.”