Meghan Markle’s American Riviera Orchard Line: All We Know So Far

One month after Meghan Markle launched the Instagram and site for her new brand, American Riviera Orchard, two of her close friends shared the first look at its small-batch strawberry jam. However, there’s still a ton of mystery behind the company; here’s all the public knows so far:

Why did Meghan name the brand American Riviera Orchard?

Meghan hasn’t shared the origin story yet, but American Riviera is a term used to describe the Santa Barbara area where she lives with her husband, Prince Harry, and their two children. (The couple’s home is famously in Montecito; the city name is even part of American Riviera Orchard’s logo.)

Travel + Leisure explained why the region was given the name, writing, “Santa Barbara has been fondly referred to as ‘The American Riviera’ for more than a century because of its temperate climate and lush landscapes, as well as its robust food and wine culture.”

On March 18, a source told People how Meghan feels about her brand name: “Meghan finds the name American Riviera Orchard perfect. It feels authentic to her. She can’t wait for the website to launch.”

How did Meghan announce the line?

Quietly. The Instagram and site for American Riviera Orchard went live on March 14. Meghan posted an Instagram Story teasing the brand’s aesthetic, and the brand’s Instagram posted the logo.

meghan markle teasing her brand

the brand's instagram page


The site offered a waitlist sign-up but no further details.

What is Meghan selling?

The full lineup hasn’t been disclosed yet, but there’s definitely jam. TMZ reported in March that Meghan filed her trademark applications for the brand in early February. She submitted them in multiple categories, TMZ wrote, including “cookbooks, tableware, coffee and tea services, jellies, jams, tablecloths, cookbooks, servingware, cutlery, spreads of all kinds, and lots more.”

A source told People on March 18 that American Riviera Orchard “will reflect everything that she loves—family, cooking, entertaining and home décor. She is excited about her latest, personal venture. This is something she’s been wanting to do for a while. She is excited to share her style and things that she loves.”

When is American Riviera Orchard launching?

Meghan hasn’t shared the brand’s official launch date yet.

People did get a rough estimate though: The outlet reported on April 11 that the brand will launch this spring.

Which products have been shared so far?

On April 15, two of Meghan’s good friends Tracy Robbins and Delfina Blaquier shared photos of small-batch strawberry jam from the line after Meghan sent them a basket. “Thank you, M,” Robbins wrote. Their posts gave the first close look at American Riviera Orchard’s packaging, too.

a first look at american riviera orchard

a first look at american riviera orchard

a first look at american riviera orchard

a first look at american riviera orchard


LaineyGossip noted that Robbins and Blaquier are far from just influencers; they are part of a very connected and accomplished group. Blaquier is a model and businesswoman, and famous polo player Nacho Figueras’ wife, while Robbins is a fashion designer. Robbins’ husband is Paramount Pictures CEO Brian Robbins.

Meghan and Blaquier were photographed together at a polo match the weekend before Blaquier posted the jam.

meghan markle at the polo match

Getty Images

Is Meghan’s Netflix cooking show connected to the brand?

There’s a good chance, although it hasn’t been officially confirmed. Deadline reported that Meghan will be doing a lifestyle show for Netflix on April 11. It is in early production and will feature Meghan celebrating “the joys of cooking, gardening, entertaining, and friendship.” Its release date hasn’t been announced yet either.

What has Meghan said about American Riviera Orchard?

Nothing officially yet, but chances are that once a launch date is announced, Meghan will be sharing many more details about her new project. As a source told People on March 18, “This is something she’s been wanting to do for a while. She is excited to share her style and things that she loves.”

This post will be updated as more comes out.

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