Considering how much technology has evolved and has been integrated into everyday life, it should be no surprise that this type of evolution has also led to significant changes, including how we entertain ourselves. Innovations in mobile technology have made the entertainment industry bigger than ever, mainly thanks to how accessible it is, and these innovations continue to change and improve how we experience it.
Whether it’s about films, social media, music, or online gaming, technology has reshaped how all of these things are being enjoyed today and continues to deliver something new and creative.
Technology Enhancing Social Media
As an aspect of digital culture that was expected to benefit and evolve because of tech and mobile advancements, social media continues to dominate everyday life. It took the world by storm, and now it has become a platform to share moments, communicate, find what you are looking for, and even be a source of information (and misinformation). Naturally, AI is now a big part of social media, especially when it comes to ads, used mainly to tailor them based on your interests and searches.
For example, if you search for travel agencies or tropical destinations, AI can pick up on these cues and tailor the ads you see to show more of the same type. This can be a very useful tool, allowing you to find something you are looking for, especially in today’s day and age, when information online is endless.
Technology and Cinematic Entertainment
Cinema is one of the main aspects of digital culture that has been reshaped and improved by new technological advancements. This mainly includes films and TV series, which used to be enjoyed only in the cinema, on TV channels, or through various pay-per-view services. Now, however, with all the mobile technology and innovations that have basically put our computers in our pockets, things have never been simpler. With streaming services, such as Netflix, HBO Max, Disney+, and more, you can enjoy your favourites with just a few taps.
What’s more, these are enhanced with even more innovative tech, such as AI, for example, integrated into the algorithm in order to track your searches and interests to provide you with personalised recommendations. VR experiences are also part of the mix here, allowing you to enjoy these experiences and immersing you like never before. Some streaming services, such as Netflix, has also combined innovative technology to deliver unprecedented experiences, such as the Bandersnatch phenomenon, which allows viewers to choose their own story.
A New Side of Gaming
Innovative technology is also big in the gaming industry, taking the experience to a whole other level. Whether you prefer platform video games, mobile games, or a more social gaming experience, there is something for everyone. Developers use state-of-the-art technology, such as ray tracing and advanced rendering engines (Unreal Engine, Unity), to create hyper-realistic games, coming a long way from the 8-bit games of the past. Some of them even go a step further to combine these with VR and AR technology creating even more immersive and enjoyable games. Integration of AI also leads to “smarter” in-game characters whose behaviour can depend on your choices, etc.
Staying on the gaming train, the iGaming industry is another example of how emerging tech has changed the way we consume entertainment. Some new casino sites are utilising virtual reality and AI to provide a modern twist on many of the online casino games that people have been playing for years. AI continues to reshape the way online casinos operate, frequently used to create personalised bonuses and promotions in order to provide a more personalised experience. What’s more, many new casinos use AI engines as chatbots for their customer support channels, allowing them to swiftly resolve any issues and inquiries. You can even take advantage of VR and AR technology to enjoy your favourite table games with real dealers and other players for a more social experience.
Overall, the latest innovative technology has created a major impact on the entertainment sphere, leading to a shift in how we consume and enjoy it, ultimately blending them together. For example, video games include cinematic graphics and storytelling, concerts can be enjoyed live on social media, and interactive options are available on streaming platforms.