Helsinki Fashion Week (HFW) is set to dazzle with its 10th edition, marking a milestone with a trailblazing fully digital showcase from August 22nd to 29th, 2024. This year, designers are pushing the boundaries of creativity on VLGE.com, where their visions come alive in immersive, interactive digital worlds.
The event shines a spotlight on the fusion of creativity, sustainability, and cutting-edge technology, promising an experience like no other. From exploring virtual runways to interacting with and purchasing 3D garments, audiences can enjoy the full fashion week spectacle from the comfort of their homes. This pioneering event not only redefines the potential of digital fashion but also sets a new global standard for future fashion weeks.
Standout Designs:
Duo Design Studio
Duo Design Studio steals the show with their Spring/Summer 2025 digital collection, brought to life on VLGE’s gaming platform. Among the standout pieces, the 3D car and belt boots have captured the imagination of audiences, showcasing the studio’s ability to blend futuristic design with wearable art. This collection is not just fashion—it’s an immersive experience that leaves a lasting impression.
Yu Qian’s “Perfect World” for YilliaQ
Yu Qian’s “Perfect World” is a delightful digital playground where her cat, Bobo, takes center stage in the most charming way. In this virtual realm, Bobo wanders freely, sporting a custom-designed pair of red sunglasses that add a touch of playful flair. As soon as Fashion Week kicked off, Bobo instantly became the star of the show, with VLGE’s official Instagram quickly posting about him, sparking lively discussions. Bobo has truly become the coolest “fashion accessory” of the season. This interactive experience is not only innovative but also brimming with joy, offering audiences a fresh and exciting way to engage with fashion.
DEBRAEWORLD
DEBRAEWORLD takes digital fashion to new heights, seamlessly integrating Fashion Tech with storytelling. Their collections are more than just garments; they are narratives that educate, entertain, and inspire. Each piece is a testament to the brand’s commitment to sustainability and innovation, leading the charge towards a more conscious and tech-savvy fashion future.
These exceptional designs not only showcase the unparalleled creative talent and innovative spirit driving Helsinki Fashion Week but also solidify its position as a pioneering force in the fashion industry. With each boundary-pushing collection, HFW redefines what’s possible in fashion, making it an unmissable event that sets the standard for the future of global fashion.