Pop Culture

Fashions Finest to Host Their SS25 Collective Runway Show at The Steel Yard

In the heart of East London, The Steel Yard will host Fashions Finest’s SS25 Collective runway show on Sunday, 15th September 2024. For over 15 years, Fashions Finest has been hosting biannual catwalk shows featuring dynamic and inclusive collections from emerging designers during London Fashion Week. Whether you’re a fashion fan or a fashion enthusiast, Fashions Finest provides access to London Fashion Week with tickets to attend the show, as well as a front row seat among international fashion buyers, top influencers, and famous faces from the fashion industry.

In February and September, when London Fashion Week draws the attention of the fashion world, Fashions Finest provides a platform for underrepresented and diverse designers. The Fashions Finest SS25 runway show will take place in the grand and industrial location ‘The Steel Yard’ known for its gritty charm, exposed brick walls, vaulted ceilings, steel beams, and arched spaces for the first time this season.

The SS25 edition of Fashions Finest features sustainable and ethical brands from the UK, Caribbean, Middle East, African, and Dutch regions.

There are a number of UK brands participating, including South Wales-based Ysbryd Tawel Couture, known for her darkly enchanting and magical creations. MODE London presents impeccable formalwear intertwined with Asian couture influences. This season, Fashions Finest will feature a host of African designers, including ABVee Fashion by Racheal Adeleke, who will bring her unique and vibrant creations influenced by African design to bring vibrancy to the catwalk. Also showing is Elizabeth Tobi, a luxury ethical fashion brand focusing on vibrant African prints with upcycled denim and hand-woven fabrics. Budding Blue RTWBYFIOLAKEMI is another Lagos-based label. With their commitment to sustainability, zero waste philosophy, and Nigerian heritage, the brand will present the “Owu Ayo (Threads of Joy) Waste to Wealth Collection,” a collection that celebrates Nigeria’s beloved garments and craftsmanship with vibrant and culturally rich designs. Nikieo Couture, a sustainable Nigerian label with African roots and modern aesthetics, will also present at Fashions Finest this season.

The Saudi Arabian brand Asbar.g has recently been featured at Fashions Finest, founded in 2019 by a 15-year-old designer, Ghadah AlGhufaili, and has quickly gained international recognition. Assil Skaiky, the founder of Moustadaam, will also be showcasing gowns that blend vintage charms from the 50s and 60s with modern sophistication. Through elegant, bespoke designs inspired by her Lebanese-Palestinian heritage, Moustadaam will present the “Malika” collection to celebrate women’s empowerment. DEYDA’S Apparel will present her latest collection, “Arewa,” which has already captured the audience’s attention with its Afro-centric flair. In English, Arewa means “beautiful.” This collection celebrates the beauty of a woman in all her splendour. The collection brilliantly fuses traditional African prints, colours, motifs, and fabrics with modern aesthetics, creating a vibrant celebration of African heritage. With the use of African fabrics ‘Aso oke’she defines the sophistication and uniqueness of every woman.

Finally, designer Nila ter Beek from The Netherlands known for her sustainable, sculptural knitwear at Vanihila, will showcase a free-spirited collection at Fashions Finest SS25 that explores femininity through tactile, body-inspired designs.

Fashions Finest SS25 Collections show takes place at 1pm on Sunday 15th September 2024 at The Steel Yard, London.


Standard tickets are available for £52 and VIP entry tickets start at £74.99 at www.FashionsFinest.com.

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