New York-based graphic designer Jocelyn Ziying Zhao is redefining the boundaries of design through her groundbreaking work at Google Creative Lab, where she explores the intersection of corporate technology and visual storytelling. Renowned for her expertise in generative design and creative coding, Jocelyn combines technology with artistry to create visuals that are both innovative and impactful.
Her recent ventures into generative AI have sparked new possibilities for artistic expression. “It’s exhilarating to see how algorithms can transform the creative process and expand the possibilities for the future of design,” she says. Jocelyn’s visionary approach has earned her accolades from leading organizations, including the Type Directors Club, Communication Arts, DNA Paris Design Awards, Core77, and Graphis, solidifying her reputation as one of the industry’s most forward-thinking creatives.
Jocelyn’s design philosophy centers on the fusion of tradition and technology, a theme that runs through her most celebrated projects: Fabric Museum, TextLoom, and Fluid Dimensions. Each project reflects her dedication to exploring how heritage can inform and inspire the future of design.
The Fabric Museum project is a testament to Jocelyn’s ability to honor craftsmanship while embracing technological advancements. Inspired by the Jacquard loom—a revolutionary invention in textile history—she developed a brand identity that bridges the museum’s textile heritage with its multidisciplinary ambitions.
The centerpiece of this project is the F Generator, an interactive tool powered by creative coding that allows visitors to design personalized versions of the museum’s logo. “Witnessing audiences engage with the museum in such a personal and interactive way was incredibly rewarding,” Jocelyn shares.
Adding to the project’s innovation, TextLoom, an interactive installation, merges traditional weaving with generative typography. Visitors use a typewriter-like device to craft dynamic messages, which evolve based on sound frequencies. This modern interpretation of weaving techniques has drawn widespread admiration for its ability to blend tactile art with digital programming.
Jocelyn’s project Fluid Dimensions takes a deep dive into the abstract world of cyberspace, making the intangible tangible. Through eight chapters, she explores the architecture of digital interactions using 3D typography, generative design, and virtual reality.
A standout feature is the VR component, which Jocelyn developed in just one month using Unity. The immersive experience offers users a journey through the layered dimensions of cyberspace. “The project captures the fluidity of our online lives, turning abstract concepts into visuals that are both compelling and relatable,” she explains.
Jocelyn’s work at Google Creative Lab continues to push boundaries, leveraging tools like generative AI to amplify creativity. “Technology is not a replacement for human ingenuity—it’s a tool to elevate it,” she emphasizes.
Her ultimate goal is to make design accessible, inspiring curiosity and engagement across diverse audiences. Whether reviving weaving traditions, visualizing digital networks, or exploring AI’s creative potential, Jocelyn’s projects reflect a profound commitment to innovation and storytelling.
As one of the design industry’s leading talents, Jocelyn Ziying Zhao is paving the way for a new era of visual communication, where tradition meets technology and creativity knows no bounds.