Pop Culture

Tissot Unveils Special Edition PRX in Collaboration with Damian Lillard

Swiss watch brand Tissot have unveiled another edition of their PRX, this time a collaboration with NBA all-star Damian Lillard who currently plays for Milwaukee Bucks.

This watch incorporates the well-known features of the PRX Powermatic 80 with unique elements that capture Lillard’s personality and career. This limited edition features a distinctive black dial embossed with the number’ 0′, a nod to Damian’s jersey number, creating a fresh and personal backdrop. The second-hand features Damian’s monogram, a subtle but meaningful addition.

Talking about the collaboration Lillard stated: “Damian Lillard shared “Tissot and I share a common belief – greatness can be for everyone.” He adds “Creating this signature PRX watch with Tissot has been an incredible experience. What I love about the PRX collection is its sleek design paired with the Swiss watch quality we all know, but still comes at a price that’s fair. A watch that speaks to my style and values – high quality, down-to-earth, and inclusive. It’s about bringing top-notch Swiss craftsmanship experience to every wrist, not just the privileged few.”

The watch is available for £780.

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