Billie Eilish partners with Vevo for a new installment of Footnotes, taking viewers behind the scenes of the lead single “Lunch” from her third studio album Hit Me Hard and Soft.
Billie describes the “Lunch” music video as a nostalgic tribute to the 90s music videos she grew up watching, inspired by icons like Biggie, Tupac and the Spice Girls. Aiming for simplicity, she explains that she focused on her performance and on giving the video a vintage feel, as if it were shot on an older camera. She says the most challenging part was having to eat so much food, describing how she would take bites and then have to spit them out after being full from actually eating everything at the start of the shoot. Billie reveals that longtime choreographer Matty Peacock came up with the dance in the video after first hearing the song. She also shares that she created the hook first, but needed time to sit with the song before she was able to finish it.
Billie also discusses how she and her producer, Finneas, were very experimental with sounds for the new album. She explains that Finneas would find cool things online that inspired them, and that the album would be very different had they not used sounds from all the “weird little toys.” Finally, she adds that directing videos is a lot harder than it seems, but it’s something she’s been passionate about since she was younger. She describes her director of photography, Rob Witt, as amazing, so collaborative, and everything she could want in a DP.
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