New York fashion label HELLESSY has joined forces with French Bloom, a Paris-based alcohol-free sparkling wine innovator. The goal is to launch an exclusive capsule collection in support of Cancer Cartel on the occasion of Octobre Rose. The partnership represents a powerful union of creativity and compassion, as both brands work together to raise awareness and support cancer patients.
Paris-born Sylvie Millstein and French Bloom’s co-founders Constance Jablonski and Maggie Frerejean-Taittinger joined forces on a 3-piece capsule collection. Hand-embroidered embellishments on denim and striking sculpted silhouettes harmoniously merge feminine grace with laid-back glamour, highlighting the designers’ attention to detail and commitment to craftsmanship.
The limited edition capsule collection comes in 3 unique styles, all of which are distinctive to the HELLESSY aesthetic, with touches of pink emblematic of French Bloom’s debut, Le Rosé and Octobre Rose. The Constance Shirt, named after French Bloom co-founder Constance Jablonski, is a fitted denim shirt with hand-embroidered rose crystals. The Janelle Jeans slim jeans are adorned with blush satin bows on leg slits. And the Maggie Bustier – named after French Bloom’s second co-founder Maggie Frerejean-Taittinger – is a black and fuchsia pink stripe cotton bustier with a signature trompe l’oeil “men’s shirt falling off the shoulders” effect.
Talking about the collaboration Silvie Millstein said: “This collaboration felt so natural to me – from design to concept. Constance and Maggie are exactly the women I design for – one who is on the go and invests in heirloom pieces that feel effortless. I’m so happy to be sharing such a special moment with French Bloom, whilst also benefiting an amazing cause – Cancer Cartel.”