Paramount’s A Quiet Place: Day One hit three week tracking today with an outlook of $40M+ over 3-days. That’s not that far from the last installment, which was the first big Memorial Day weekend release as theaters reopened from Covid in 2021, which posted a $47.5M 3-day.
The is pacing similarly to the previous sequel, which was directed by franchise filmmaker John Krasinski, solid among the 13-34 group, and further boosted by interest among Black, Latino and Hispanic and Caucasian moviegoers.
A Quiet Place: Day One is directed by PIG filmmaker Michael Sarnoski, and stars Lupita Nyong’o, Joseph Quinn, Djimon Hounsou and Alex Wolff. Pic follows what happens on the first day the aliens (who have very sensitive ears) come to Earth, and the catastrophe that occurs in one of the biggest cities in the world.
The $100M Kevin Costner starring and directed Horizon: An American Saga, released via New Line, hit tracking, and, oy, it doesn’t look good with a $9M-$12M industry projection with very low single digit first choice and low unaided awareness (the category which indicates moviegoers are thinking about the movie, and don’t need to be prompted by a pollster about it). This is after the movie’s world premiere in Cannes. Hopefully, the projection builds for this three-hour western.