Marvel has a summer box office hit on their hands with the upcoming The Fantastic Four: First Steps, which saw its trailer in its first 24 hours clear 202 million views across all platforms after dropping on Tuesday.
That’s the third-best first-day traffic for a Marvel Studios movie’s first trailer after Deadpool & Wolverine (365M) and Spider-Man: No Way Home (355M). That said, it’s the best Marvel Studios has ever seen in traffic for a non-sequel movie.
Deadpool & Wolverine ranks as the most watched trailer of all time and opened to $211.4M stateside last year.
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I’m told the figure for Fantastic Four: First Steps includes TikTok, which is a platform some studios don’t include in their social media analytics comps as it puffs up views. That said, YouTube is the lifeblood in determining whether a movie is poised to skyrocket down the road in its opening weekend; Fantastic Four is in great standing on YouTube as the No. 1 trending video. The trailer also scored the most live viewers ever on a Marvel YouTube livestream.
The teaser also yielded several top 10 organic trends on X including the keywords “Fantastic Four,” “Galactus,” all talent names in the movie, the four core characters in the pic, and Marvel Studios.
Social volume for Fantastic Four: First Steps hit close to a half million, which is higher than all recent Marvel titles excluding Deadpool & Wolverine which launched during the Super Bowl.
The Fantastic Four franchise was previously a part of the 20th Century Fox-Marvel canon. When the Disney-Fox merger went through, Disney’s Marvel Studios obtained access to the film rights of the superhero astronauts.
Three Fantastic Four movies for Fox grossed more than $803M at the global box office.