Kim Kardashian might feel like an also-ran these days in comparison to Bianca Censori — who’s the “it” girl right now — but in terms of who’s getting searched more … it’s the OG.
We were curious which of these ladies people were flocking to their computer screens to see more of these days — figuring it might be BC because of all these wild outfits and style choices she’s been flaunting lately with Kanye West — but as turns out … we were wrong.
According to some basic Google Trends data … it would appear Kim K is actually the one who’s been searched more on the platform over the past 90 days — a period in which Bianca’s popularity, visibility, and mainstream appeal has unquestionably soared.
Take a look at this chart for yourself to see the results — it shows that Kim (in red) has had more consistent and more prevalent searches dating back to Dec. 19 … and while Bianca has had lots of peaks over the past few months, Kim’s beating her more often than not.
The data also shows how the searches between these ladies — with their full name being the key terms in question — break down across the entire U.S. … and KK tops BC in all but 1.
Looks like the state of Wyoming has had more “Bianca Censori” Google searches than “Kim Kardashian” in the past 90 days … which is a bit random. But hey, they like what they like!
Then again … Kanye did have a whole ass ranch out there, so maybe it’s just Ye love.
In any case, there’s no question that Kim’s more popular than Bianca as far as Google’s concerned — but even for a tool like Semrush (which specializes in keyword research and analysis, and which we have access to) Kim takes the cake there as well … kinda handily.
We ran their respective first and last names on that as well — and Semrush crapped out some interesting insights … namely, over a 12-month period, Kim has a monthly average of 1 million searches for her name … whereas Bianca clocks in at 673k in the same window.
The Semrush breakdown also notes Kim’s name is one of the most challenging keywords to compete for online — pegged at 100% difficulty, while Bianca sits at 53% currently.
Kim’s average searches — again, just for their first and last names together, as a unit — are much more flush and level over a 12-month span in terms of trending ability … and Bianca’s searches are more up and down, with very high highs and low lows. So, more scattered.
03/12/24
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Point is … it would appear Kim’s years of branding and name recognition are paying off when it comes to what people are looking up online as it pertains to her and Bianca — which we suppose makes sense, since she’s a legacy celeb and has been around for ages now.
Bianca, on the other hand, is fairly new to the Hollywood scene … so her numbers are pretty impressive considering where she came from — relative obscurity, that is.
While Kim might still be the Queen of Google and online searches, it would appear — at least on the face of things — that Bianca is still the people’s champ right now. Room for both!