The illustrious YU PRIZE made a significant mark at Paris Fashion Week by hosting ‘The New Wave of Chinese Fashion,’ a celebratory cocktail event at Paris Fashion Week. This exclusive gathering was a tribute to 11 Chinese designer brands, all of which had been finalists of the YU PRIZE in 2021 and 2022.
Wendy Yu, founder of the YU PRIZE and president of Yu Holdings, hosted the cocktail reception in partnership with Shanghai Fashion Week and Fédération de la Haute Couture et de la Mode. She was joined by Renzo Rosso, Founder and Chairman of OTB GROUP, a supporter of the YU PRIZE since its inception, Madame Lyu, Secretary General of Shanghai Fashion Week, and Pascal Morand, Executive President of the Fédération française de la couture. Together with the official partners – Raffles, Harrods and Xiaohongshu – this event allowed the East and the West to celebrate Created-in-China together, with the shared vision to discover unparalleled creativity, providing critical support for the domestic fashion industry in China and a platform for international exposure and collaboration.
Talking about the event Wendy Fu said: “I have always been passionate about scouting and empowering young talent. I founded the YU PRIZE with the aim to support local creatives globally and really accelerate their careers effectively. I am beyond humbled and grateful that we are able to be part of the official Paris Fashion Week calendar this season, in association with Shanghai Fashion Week and Fédération de la Haute Couture et de la Mode, along with our long-term partners – OTB GROUP, RAFFLES, HARRODS and XIAOHONGSHU. As a patron of the arts, I see fashion as an art that enables the celebration of ourselves everyday. These young minds are here to bring newness at all stages of designing, and for this, they should be celebrated as it should.”