Hodari is “Iradoh” spelled backwards – a wordplay on “irado”, Brazilian slang for something dope or badass, though it literally means “angry”. This duality of naughty playfulness and raw emotion runs through Hodari’s music. Based in Brasília, the capital of Brazil, Hodari is a singer, songwriter, musician, and model whose music lies at the intersection of R&B, pop, and MPB, grounded in sex appeal and introspection.
In his episode of Goma Sessions, premiering exclusively here on PopMatters, Hodari delivers stripped-down performances of “Sem Menage”, “S.E.X.O.”, and “Siricutico”, from his Latin Grammy-nominated album Hodari (2022). Alternating between acoustic and electric guitar, the set feels like a sonic diary of sex and modern love. Filmed in the sunset-lightened intimacy of an apartment, the Goma Sessions episode frames Hodari as both performer and narrator of his emotional world as he moves from room to room, creating a visual language that mirrors the vulnerability of his lyrics.
Goma Sessions is a cinematic music project created by Brazilian filmmaker Gabriel Cupaiolo (aka, KVPA) in the very apartment where he lived in downtown São Paulo – a space that, over the years, has hosted iconic Brazilian artists like Mano Brown, Thaíde, and Hermeto Pascoal. This creative energy inspired the project’s concept: to capture intimate and authentic performances in a homey, artistically charged environment.
The series reflects this vision by blending live music and documentary filmmaking through KVPA’s authorial perspective, as Hodari himself notes in his episode. More than 10 Goma Sessions were filmed in that apartment, starring artists such as Bruno Berle, Gustavo Bertoni, and Rachel Reis.
Hodari’s Goma Sessions was filmed in 2024, between the release of Hodari (2022) and Iradoh (2025). His most recent album continues his signature style: sultry, sexy, with compositions that arise from the organicity of the voice and guitar combined. The documentary gaze of Goma Sessions captures this very essence of Hodari: voice, guitar, skin, and soul.
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